Spin Master, global children’s toy and entertainment company, will develop products such as “action figures, playsets, and role play items,” estimated to retail in fall of 2021, the company announced recently.
“Our League of Legends line up will appeal to fans of all ages, delivering high-quality products on the cutting edge,” said John Blaney, Spin Master’s senior vice president of licensing.
Spin Master is behind some of the world’s most popular children’s brands and toys today, such as Bakugan Battle Brawlers and PAW Patrol.
League remains one of the most popular video games in the world, with a worldwide peak of eight million daily concurrent users according to Riot’s 10th-anniversary stream. Partnering with an expert in children’s entertainment could see an even bigger expansion of League as a brand rather than a game to a younger target audience.
If you’re itching to pick up some League merch right now, Riot previously partnered with Good Smile to produce figures for Ezreal, Yasuo, and Ahri, as well as upcoming chibi Nendoroid and scale action figure for Lux. Riot has been on fire with partnerships, recently teaming up with Spotify.
“Our partnership with Riot Games will create a first-of-its-kind audio universe for the millions of Spotify and League of Legends fans across the globe,” Spotify’s June Sauvaget said. “As the exclusive—and first-ever—global audio service partner for League of Legends Esports, we plan to create the best possible audio streaming experience for our users, making discovering both music and podcasts easier than ever before.”
With this partnership, Spotify and Riot will produce a behind-the-scenes look at the making of the Worlds anthem. They will also develop various podcasts, including one called “Untold Stories: Top Moments from Worlds,” which will highlight one story from each year of Worlds.
“Music and story-telling have become an intrinsic part of our sport and game, so we are excited to partner with Spotify to provide our fans with another platform where they can enjoy a new manifestation of League of Legends esports,” Riot’s head of global esports partnerships Naz Aletaha said.
Spotify will also release curated playlists inspired by the League community, and launch a new League Esports Music Hub. Spotify also will serve as the presenting partner of every game five that is played at the World Championship and Mid-Season Invitational.